TY  - BOOK
AU  - Kobliski,Kathy J.
TI  - Advertising without an agency made easy
T2  - Entrepreneur made easy series
SN  - 1932531289
AV  - HF5823 .K624 2005
U1  - 659.1 22
PY  - 2005///
CY  - [Irvine Calif.]
PB  - Entrepreneur Media
KW  - Advertising
KW  - Small business
N1  - Includes index; 1; Define your business --; 2; Develop your brand --; 3; Public relations --; 4; Maintain your customer base --; 5; Define your market --; 6; Media sales reps --; 7; Interns --; 8; Co-op advertising --; 9; Political advertising --; 10; Radio --; 11; Radio production --; 12; Television --; 13; Television production --; 14; Whatcha gonna say? : radio and television --; 15; Print --; 16; Direct mail --; 17; The Internet --; 18; Outdoor advertising --; 19; Transit advertising --; 20; Be your own agency and keep 15 percent --; 21; Tracking --; 22; Conclusion
N2  - "Using clear definitions, entertaining analogies and a conversational tone, Kathy J. Kobliski will walk you through the entire marketing process, pointing out hazards and opportunities along the way, including: comprehensive strategies for promoting your business via a variety of media such as TV, radio, print, direct mail, transit and the internet; easy-to-use work sheets to identify media outlets, monitor changes, track results, and analyze the strengths, weaknesses and threats to your business; and countless strategies for saving time and money, including how to enlist professional help for free and reduce costs 15% by becoming an in-house agency."--BOOK JACKET
UR  - http://catdir.loc.gov/catdir/enhancements/fy1011/2005040014-b.html
ER  -