Economics for business /
David Begg, Damian Ward.
- 3rd ed.
- Maidenhead : McGraw-Hii Higher Education, 2009.
- xxiv, 442 p. : col. ill. ; 27 cm.
Includes index.
Offering an integrative approach, this book uses references to real-world examples to demonstrate how modern economics can illuminate the problems that businesses face every day. Thus, the text emphasizes economic reasoning as the solution to business problems.