Chorianopoulos, Antonios. <br/><br/>
Effective CRM using predictive analytics / 
Antonios Chorianopoulos. 
 - xiv, 371 pages :  illustrations ;  25 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781119011552 (cloth) 1119011558 (cloth) 
<br/><br/><label>LCCN: </label>2015020804 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations--Management--Data processing.<br/>Data mining.<br/>Customer relations--Management--Data processing.<br/>Data mining.
<br/><br/><label>LC Class. No.: </label>HF5415.5  / .C4786 2016 
<br/><br/><label>Dewey Class. No.: </label>658.8/12