TY  - BOOK
AU  - Chorianopoulos,Antonios
TI  - Effective CRM using predictive analytics
SN  - 9781119011552 (cloth)
AV  - HF5415.5 .C4786 2016
U1  - 658.8/12 23
PY  - 2016///
CY  - Chichester, West Sussex
PB  - Wiley
KW  - Customer relations
KW  - Management
KW  - Data processing
KW  - Data mining
KW  - fast
N1  - Includes bibliographical references and index
ER  -