The Age of Responsibility : CSR 2.0 and the New DNA of Business /
Wayne Visser.
- Chichester, West Sussex ; Hoboken, NJ : John Wiley & Sons, 2011.
- xvii, 389 pages : illustrations ; 24 cm
Includes bibliographical references (pages 367-376) and index.
Our ability to respond / The age of greed / The age of philanthropy / The age of marketing / The age of management / The age of responsibility / The principle of creativity / The principle of scalability / The principle of responsiveness / The principle of glocality / The principle of circularity / The matrix of change / Making a difference / Jeffrey Hollender -- Jeffrey Hollender -- Jeffrey Hollender -- Jeffrey Hollender -- Jeffrey Hollender -- Jeffrey Hollender -- Jeffrey Hollender -- Jeffrey Hollender -- Jeffrey Hollender -- Jeffrey Hollender -- Jeffrey Hollender -- Jeffrey Hollender -- Jeffrey Hollender. Machine generated contents note: 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13.
"The new generation of CSR In this landmark book Wayne Visser shows how the old model of Corporate Sustainability & Responsibility (CSR) is being replaced by a 2nd generation movement. This generation goes beyond the outmoded approach of CSR as philanthropy or public relations (widely criticised as 'greenwash') to a more interactive, stakeholder-driven model. Provides a 'second generation' approach to CSR that will breathe new life into the movement Can increase the effectiveness of CSR as a strategy to create positive change in society through business Acknowledges the challenges faced by conventional businesses and provides the measures needed to face these"--
9780470688571 0470688572
2010050390
GBB0B0376 bnb
015649128 Uk
Social responsibility of business--Case studies. Social responsibility of business. Unternehmensethik. Soziale Verantwortung. Corporate Social Responsibility. Företagens samhällsansvar--fallstudier.