Visser, Wayne.

The Age of Responsibility : CSR 2.0 and the New DNA of Business / Wayne Visser. - Chichester, West Sussex ; Hoboken, NJ : John Wiley & Sons, 2011. - xvii, 389 pages : illustrations ; 24 cm

Includes bibliographical references (pages 367-376) and index.

Our ability to respond / The age of greed / The age of philanthropy / The age of marketing / The age of management / The age of responsibility / The principle of creativity / The principle of scalability / The principle of responsiveness / The principle of glocality / The principle of circularity / The matrix of change / Making a difference / Jeffrey Hollender -- Jeffrey Hollender -- Jeffrey Hollender -- Jeffrey Hollender -- Jeffrey Hollender -- Jeffrey Hollender -- Jeffrey Hollender -- Jeffrey Hollender -- Jeffrey Hollender -- Jeffrey Hollender -- Jeffrey Hollender -- Jeffrey Hollender -- Jeffrey Hollender. Machine generated contents note: 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13.

"The new generation of CSR In this landmark book Wayne Visser shows how the old model of Corporate Sustainability & Responsibility (CSR) is being replaced by a 2nd generation movement. This generation goes beyond the outmoded approach of CSR as philanthropy or public relations (widely criticised as 'greenwash') to a more interactive, stakeholder-driven model. Provides a 'second generation' approach to CSR that will breathe new life into the movement Can increase the effectiveness of CSR as a strategy to create positive change in society through business Acknowledges the challenges faced by conventional businesses and provides the measures needed to face these"--

9780470688571 0470688572

2010050390

GBB0B0376 bnb

015649128 Uk


Social responsibility of business--Case studies.
Social responsibility of business.
Unternehmensethik.
Soziale Verantwortung.
Corporate Social Responsibility.
Företagens samhällsansvar--fallstudier.


Case studies.

HD60 / .V56 2011

658.4/08