TY  - BOOK
AU  - Visser,Wayne
TI  - The Age of Responsibility: CSR 2.0 and the New DNA of Business 
SN  - 9780470688571
AV  - HD60 .V56 2011
U1  - 658.4/08 22
PY  - 2011///
CY  - Chichester, West Sussex, Hoboken, NJ
PB  - John Wiley & Sons
KW  - Social responsibility of business
KW  - Case studies
KW  - fast
KW  - Unternehmensethik
KW  - gnd
KW  - Soziale Verantwortung
KW  - Corporate Social Responsibility
KW  - Företagens samhällsansvar
KW  - fallstudier
KW  - sao
N1  - Includes bibliographical references (pages 367-376) and index; Machine generated contents note; 1; Our ability to respond; Jeffrey Hollender --; 2; The age of greed; Jeffrey Hollender --; 3; The age of philanthropy; Jeffrey Hollender --; 4; The age of marketing; Jeffrey Hollender --; 5; The age of management; Jeffrey Hollender --; 6; The age of responsibility; Jeffrey Hollender --; 7; The principle of creativity; Jeffrey Hollender --; 8; The principle of scalability; Jeffrey Hollender --; 9; The principle of responsiveness; Jeffrey Hollender --; 10; The principle of glocality; Jeffrey Hollender --; 11; The principle of circularity; Jeffrey Hollender --; 12; The matrix of change; Jeffrey Hollender --; 13; Making a difference; Jeffrey Hollender
N2  - "The new generation of CSR In this landmark book Wayne Visser shows how the old model of Corporate Sustainability & Responsibility (CSR) is being replaced by a 2nd generation movement. This generation goes beyond the outmoded approach of CSR as philanthropy or public relations (widely criticised as 'greenwash') to a more interactive, stakeholder-driven model. Provides a 'second generation' approach to CSR that will breathe new life into the movement Can increase the effectiveness of CSR as a strategy to create positive change in society through business Acknowledges the challenges faced by conventional businesses and provides the measures needed to face these"--
ER  -