E-marketing - Strauss, Judy.; Frost, Raymond, 1960- (Upper Saddle River, N.J. : Pearson Prentice Hall, 2009)
Past, present, and future -- Strategic e-marketing and performance metrics -- The e-marketing plan -- A world of e-marketing opportunities -- Ethical and legal issues -- E-marketing research -- Consumer behavior online -- Segmentation and targeting strategies -- Differentiation and positioning strategies -- Product: the online offer -- Pricing: the online value -- The internet for distribution -- E-marketing communication tools -- Customer relationship management.
Includes bibliographical references (p. 410-416) and index.
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Keywords: Internet marketing