Revised edition of: Engineering your start-up / Michael L. Baird. 1st ed. 1992.
Includes bibliographical references (pages 425-428) and index.
The Genesis Start-Up Opportunities for High-Tech Entrepreneurs The Lure of Freedom The Professional Engineer The Recent College Graduate From Technology to Product to Marketing Is It Time to Create Your Own Job? Issues to Consider Small Business: Not Synonymous with Start-Up The Definition of a Start-Up Taking Risks The Technology-Oriented Professional as Company Founder Founder's Roles and Responsibilities Officers Title Inflation Frivolous Titles Founder Career Paths Entrepreneur's Profile The Nonengineer Founder Life in Your Start-Up Success and Failure: Statistics Vacation and Time Off Working Hours Divorce Holding Your Business Together Personal Planning Process Leadership and Business Basics Allocation of Effort Getting Down to Business Market- vs. Technology-Focused Approach to Growing a Business Delivering Benefits to Customers Technology and Markets Rapid Time to Market When High-Growth Business Is Desirable and Necessary Why Grow? The Self-Employed Investors Expect Rapid Growth Grow a Commanding Position in a Defensible Market Segment "Rule of X" Competitors Attract Customers in Expanding Markets Develop a Product Family Achieve Critical Mass and Economy of Scale Speed Is Not a Substitute for Strategy Diversify to Diminish Business Risks Create Career Opportunities Create Future Start-Up Opportunities Create Market Value, Attract Investments, and Cash Out Start-Up Financing Terminology and Stages Elements of a Successful Start-Up Create your Management Team and Board of Directors The Entrepreneurial Team Board of Directors Advisory Board Mentors Personnel Policies Signed Agreements Evaluate Markets and Target Customers Traditional Business Model Customers and Markets Define Your Product or Service Choosing the Right Product Finding Good Product Ideas Marketing and Competitive Analysis Considerations Exceptional Product Attributes Producing Your Product Write Your Business Plan Form vs. Content Types of Business Plans Find a Team and Write a Plan, or Write a Plan and Find a Team? When to Write the Plan How Long Should It Take to Write Your Plan? How Long Should a Plan Be? Essential Tools Good Business Planning Business Plan Basics The Executive Summary Plan Emphasis Business Plan Outline Venture Capitalists' Typical Business Plan Contents A Business Plan Checklist Adding or Highlighting Sections Classic Problems Use Standard Ratios Looking Like an Amateur Understanding Financial Statements and Projections Working Backward Get Good Data Do Not Ignore Your Own Data The Three Most Important Financial Statements Balance Sheet Income Statement Cash Flow Statement Break-Even Analysis Investors' Hurdle Rate of Return on Investment Exit Strategy Private Placement Memorandum Due Diligence File Funding Issues Investment Criteria Cheap Start-Ups Are Finished Looking for Seed Cash How Much Money? Seed, Start-Up, and Subsequent Funding Rounds Milestone Funding The Nightmare: Running Out of Money Where to Get Money Shopping vs. Selling Your Business Plan The Term Sheet -- A Practical Overview Definition of Term Sheet Dilution and Antidilution Key Provisions of Term Sheet Dilution Is the Number One Business Issue A Sample Term Sheet Making It Pay Remuneration Practices for Your Start-Up Salaries Headhunters Equity Ownership: Stock and Stock Options Form of Equity Incentive Vehicles -- an Umbrella Plan Other Compensation Employment Contracts Stock Ownership Risk-Reward Scale Ownership Interest over Time How Many Shares Should You Grant? Common and Preferred Stock Authorized and Outstanding Shares Acquiring Stock Founders' Stock Restricted Stock Grants Future Tax Liability on Restricted Shares Section 83(b) Election Transferable Shares and Vesting When and How Often to Grant Stock The Alantec Litigation Stock Options Stock Option Grants vs. Stock Grants When to Grant Stock Options How Often to Grant Stock Options On How Many Shares Do You Grant Options? Stock Options as Part of a Total Package Two Kinds of Stock Options Option Vesting and Exercise Schedules Exercising Options -- an Interesting Twist The Future of Stock Options Administrative Details A Comparison of Tax and Accounting Effects on ISOs and NQSOs Alternative Minimum Tax -- the ISO Trap The "Wash-Sale" Trap Helping Your Employees Understand Stock Options Other Equity and Wealth-Building Vehicles Unrelated Stock Purchase Tax-Free Exchange of Intellectual Property for Stock Investment Through the Provision of Real Property Warrants SARs and Phantom Stock Plans Employee Stock Purchase Plans (ESPPs) Employee Stock Ownership Plans (ESOPs) Section 401(k) Plans Valuing Your Equity Position Valuations at Different Points in Time Valuation Benchmarks from VentureOne Study Factors that Venture Investors Consider A Secret: Venture Capitalists Don't Really Use Valuation Models -- at Least Not for the First Round Peer Group Comparisons More Commonly Used Valuation Methodology Capitalization Formation Road Map from AVI Capital Management Valuation as a Black Art The Effect of Founders' Cash on Company Valuation The Importance of Negotiation in the Valuation Process Other Compensation and Start-Up Employment Considerations Entrepreneurs Need Insurance Do Some Planning Regarding Fringe Benefits Use the Internet Outsourcing Your Benefits Work Life Insurance Key-Person Life Insurance Health Insurance Disability Insurance Asset Protection Maneuvers Retirement Plans Section 125 Cafeteria Plan Employment Contract Emotional Distress Compensation Golden Handcuffs -- When and How to Stay Golden Parachutes -- When and How to Leave Part 5 Doing It Protecting Your Intellectual Property Copyrights Patents Trade Secrets Trademarks The Legal Form of Your Start-Up Corporation Partnership Limited Liability Company (LLC) Sole Proprietorship Miscellaneous Legal and Business Matters Work with a First-Class Lawyer Making the Start-Up Decision How Commited Are You? Leaving a Current Employer Stay Fit What if Your Start-Up Fails? Some Final Comments Some Colorful Definitions A Foreign Language Test Resources Available to Start-Up Entrepreneurs Entrepreneur and Mentoring Organizations Organizations for Women Professional Services Organizations The Small Business Administration Venture Financing Human Resources and Equity Compensation Part 1 1 -- 1 3 -- 6 -- 6 -- 6 -- 8 -- 8 -- 9 -- 10 -- 12 -- 13 -- 2 15 -- 15 -- 16 -- 18 -- 19 -- 19 -- 20 -- 21 -- 3 25 -- 25 -- 28 -- 30 -- 31 -- 31 -- 32 -- 32 -- 33 -- Part 2 37 -- 4 39 -- 39 -- 39 -- 45 -- 5 51 -- 51 -- 52 -- 52 -- 52 -- 53 -- 55 -- 55 -- 56 -- 57 -- 57 -- 58 -- 58 -- 58 -- 6 59 -- Part 3 77 -- 7 79 -- 87 -- 88 -- 93 -- 94 -- 94 -- 95 -- 8 103 -- 103 -- 104 -- 9 115 -- 116 -- 116 -- 118 -- 125 -- 126 -- 10 137 -- 137 -- 137 -- 139 -- 139 -- 140 -- 141 -- 142 -- 142 -- 143 -- 143 -- 144 -- 145 -- 146 -- 148 -- 151 -- 152 -- 152 -- 155 -- 155 -- 155 -- 156 -- 156 -- 156 -- 157 -- 158 -- 161 -- 162 -- 164 -- 169 -- 170 -- 170 -- 11 187 -- 187 -- 188 -- 188 -- 189 -- 190 -- 191 -- 191 -- 191 -- 200 -- 12 217 -- 218 -- 219 -- 221 -- 247 -- 247 -- Part 4 267 -- 13 269 -- 269 -- 273 -- 275 -- 275 -- 276 -- 276 -- 14 281 -- 282 -- 284 -- 284 -- 286 -- 288 -- 289 -- 289 -- 291 -- 292 -- 293 -- 294 -- 296 -- 297 -- 15 303 -- 303 -- 304 -- 305 -- 305 -- 308 -- 308 -- 310 -- 311 -- 312 -- 312 -- 313 -- 315 -- 316 -- 316 -- 16 319 -- 320 -- 322 -- 322 -- 323 -- 324 -- 325 -- 326 -- 326 -- 17 329 -- 330 -- 332 -- 332 -- 333 -- 336 -- 336 -- 339 -- 342 -- 342 -- 343 -- 18 351 -- 351 -- 352 -- 353 -- 353 -- 354 -- 355 -- 355 -- 357 -- 357 -- 358 -- 361 -- 361 -- 362 -- 363 -- 363 -- 365 -- 19 367 -- 368 -- 370 -- 374 -- 376 -- 20 381 -- 382 -- 384 -- 385 -- 386 -- 387 -- 387 -- 21 389 -- 389 -- 390 -- 397 -- 397 -- 22 405 -- Appendix A.1 409 -- 413 -- Appendix A.2 415 -- 415 -- 416 -- 417 -- 419 -- 420 -- 421.
9781888577914
2003050440
High technology industries--Management.--United States New business enterprises--Management.--United States Entrepreneurship--United States. Entrepreneurship. High technology industries--Management. New business enterprises--Management.