TY  - BOOK
AU  - Swanson,James A.
AU  - Baird,Michael L.
AU  - Baird,Michael L.
TI  - Engineering your start-up: a guide for the high-tech entrepreneur 
SN  - 9781888577914
AV  - HD62.37 .B35 2003
U1  - 658.1/1 21
PY  - 2003///
CY  - Belmont, CA
PB  - Professional Publications
KW  - High technology industries
KW  - United States
KW  - Management
KW  - New business enterprises
KW  - Entrepreneurship
KW  - fast
N1  - Revised edition of: Engineering your start-up / Michael L. Baird. 1st ed. 1992; Includes bibliographical references (pages 425-428) and index; Part 1; The Genesis; 1 --; 1; Start-Up Opportunities for High-Tech Entrepreneurs; 3 --; The Lure of Freedom; 6 --; The Professional Engineer; 6 --; The Recent College Graduate; 6 --; From Technology to Product to Marketing; 8 --; Is It Time to Create Your Own Job?; 8 --; Issues to Consider; 9 --; Small Business: Not Synonymous with Start-Up; 10 --; The Definition of a Start-Up; 12 --; Taking Risks; 13 --; 2; The Technology-Oriented Professional as Company Founder; 15 --; Founder's Roles and Responsibilities; 15 --; Officers; 16 --; Title Inflation; 18 --; Frivolous Titles; 19 --; Founder Career Paths; 19 --; Entrepreneur's Profile; 20 --; The Nonengineer Founder; 21 --; 3; Life in Your Start-Up; 25 --; Success and Failure: Statistics; 25 --; Vacation and Time Off; 28 --; Working Hours; 30 --; Divorce; 31 --; Holding Your Business Together; 31 --; Personal Planning Process; 32 --; Leadership and Business Basics; 32 --; Allocation of Effort; 33 --; Part 2; Getting Down to Business; 37 --; 4; Market- vs. Technology-Focused Approach to Growing a Business; 39 --; Delivering Benefits to Customers; 39 --; Technology and Markets; 39 --; Rapid Time to Market; 45 --; 5; When High-Growth Business Is Desirable and Necessary; 51 --; Why Grow?; 51 --; The Self-Employed; 52 --; Investors Expect Rapid Growth; 52 --; Grow a Commanding Position in a Defensible Market Segment; 52 --; "Rule of X" Competitors; 53 --; Attract Customers in Expanding Markets; 55 --; Develop a Product Family; 55 --; Achieve Critical Mass and Economy of Scale; 56 --; Speed Is Not a Substitute for Strategy; 57 --; Diversify to Diminish Business Risks; 57 --; Create Career Opportunities; 58 --; Create Future Start-Up Opportunities; 58 --; Create Market Value, Attract Investments, and Cash Out; 58 --; 6; Start-Up Financing Terminology and Stages; 59 --; Part 3; Elements of a Successful Start-Up; 77 --; 7; Create your Management Team and Board of Directors; 79 --; The Entrepreneurial Team; 87 --; Board of Directors; 88 --; Advisory Board; 93 --; Mentors; 94 --; Personnel Policies; 94 --; Signed Agreements; 95 --; 8; Evaluate Markets and Target Customers; 103 --; Traditional Business Model; 103 --; Customers and Markets; 104 --; 9; Define Your Product or Service; 115 --; Choosing the Right Product; 116 --; Finding Good Product Ideas; 116 --; Marketing and Competitive Analysis Considerations; 118 --; Exceptional Product Attributes; 125 --; Producing Your Product; 126 --; 10; Write Your Business Plan; 137 --; Form vs. Content; 137 --; Types of Business Plans; 137 --; Find a Team and Write a Plan, or Write a Plan and Find a Team?; 139 --; When to Write the Plan; 139 --; How Long Should It Take to Write Your Plan?; 140 --; How Long Should a Plan Be?; 141 --; Essential Tools; 142 --; Good Business Planning; 142 --; Business Plan Basics; 143 --; The Executive Summary; 143 --; Plan Emphasis; 144 --; Business Plan Outline; 145 --; Venture Capitalists' Typical Business Plan Contents; 146 --; A Business Plan Checklist; 148 --; Adding or Highlighting Sections; 151 --; Classic Problems; 152 --; Use Standard Ratios; 152 --; Looking Like an Amateur; 155 --; Understanding Financial Statements and Projections; 155 --; Working Backward; 155 --; Get Good Data; 156 --; Do Not Ignore Your Own Data; 156 --; The Three Most Important Financial Statements; 156 --; Balance Sheet; 157 --; Income Statement; 158 --; Cash Flow Statement; 161 --; Break-Even Analysis; 162 --; Investors' Hurdle Rate of Return on Investment; 164 --; Exit Strategy; 169 --; Private Placement Memorandum; 170 --; Due Diligence File; 170 --; 11; Funding Issues; 187 --; Investment Criteria; 187 --; Cheap Start-Ups Are Finished; 188 --; Looking for Seed Cash; 188 --; How Much Money?; 189 --; Seed, Start-Up, and Subsequent Funding Rounds; 190 --; Milestone Funding; 191 --; The Nightmare: Running Out of Money; 191 --; Where to Get Money; 191 --; Shopping vs. Selling Your Business Plan; 200 --; 12; The Term Sheet -- A Practical Overview; 217 --; Definition of Term Sheet; 218 --; Dilution and Antidilution; 219 --; Key Provisions of Term Sheet; 221 --; Dilution Is the Number One Business Issue; 247 --; A Sample Term Sheet; 247 --; Part 4; Making It Pay; 267 --; 13; Remuneration Practices for Your Start-Up; 269 --; Salaries; 269 --; Headhunters; 273 --; Equity Ownership: Stock and Stock Options; 275 --; Form of Equity Incentive Vehicles -- an Umbrella Plan; 275 --; Other Compensation; 276 --; Employment Contracts; 276 --; 14; Stock Ownership; 281 --; Risk-Reward Scale; 282 --; Ownership Interest over Time; 284 --; How Many Shares Should You Grant?; 284 --; Common and Preferred Stock; 286 --; Authorized and Outstanding Shares; 288 --; Acquiring Stock; 289 --; Founders' Stock; 289 --; Restricted Stock Grants; 291 --; Future Tax Liability on Restricted Shares; 292 --; Section 83(b) Election; 293 --; Transferable Shares and Vesting; 294 --; When and How Often to Grant Stock; 296 --; The Alantec Litigation; 297 --; 15; Stock Options; 303 --; Stock Option Grants vs. Stock Grants; 303 --; When to Grant Stock Options; 304 --; How Often to Grant Stock Options; 305 --; On How Many Shares Do You Grant Options?; 305 --; Stock Options as Part of a Total Package; 308 --; Two Kinds of Stock Options; 308 --; Option Vesting and Exercise Schedules; 310 --; Exercising Options -- an Interesting Twist; 311 --; The Future of Stock Options; 312 --; Administrative Details; 312 --; A Comparison of Tax and Accounting Effects on ISOs and NQSOs; 313 --; Alternative Minimum Tax -- the ISO Trap; 315 --; The "Wash-Sale" Trap; 316 --; Helping Your Employees Understand Stock Options; 316 --; 16; Other Equity and Wealth-Building Vehicles; 319 --; Unrelated Stock Purchase; 320 --; Tax-Free Exchange of Intellectual Property for Stock; 322 --; Investment Through the Provision of Real Property; 322 --; Warrants; 323 --; SARs and Phantom Stock Plans; 324 --; Employee Stock Purchase Plans (ESPPs); 325 --; Employee Stock Ownership Plans (ESOPs); 326 --; Section 401(k) Plans; 326 --; 17; Valuing Your Equity Position; 329 --; Valuations at Different Points in Time; 330 --; Valuation Benchmarks from VentureOne Study; 332 --; Factors that Venture Investors Consider; 332 --; A Secret: Venture Capitalists Don't Really Use Valuation Models -- at Least Not for the First Round; 333 --; Peer Group Comparisons; 336 --; More Commonly Used Valuation Methodology; 336 --; Capitalization Formation Road Map from AVI Capital Management; 339 --; Valuation as a Black Art; 342 --; The Effect of Founders' Cash on Company Valuation; 342 --; The Importance of Negotiation in the Valuation Process; 343 --; 18; Other Compensation and Start-Up Employment Considerations; 351 --; Entrepreneurs Need Insurance; 351 --; Do Some Planning Regarding Fringe Benefits; 352 --; Use the Internet; 353 --; Outsourcing Your Benefits Work; 353 --; Life Insurance; 354 --; Key-Person Life Insurance; 355 --; Health Insurance; 355 --; Disability Insurance; 357 --; Asset Protection Maneuvers; 357 --; Retirement Plans; 358 --; Section 125 Cafeteria Plan; 361 --; Employment Contract; 361 --; Emotional Distress Compensation; 362 --; Golden Handcuffs -- When and How to Stay; 363 --; Golden Parachutes -- When and How to Leave; 363 --; Part 5 Doing It; 365 --; 19; Protecting Your Intellectual Property; 367 --; Copyrights; 368 --; Patents; 370 --; Trade Secrets; 374 --; Trademarks; 376 --; 20; The Legal Form of Your Start-Up; 381 --; Corporation; 382 --; Partnership; 384 --; Limited Liability Company (LLC); 385 --; Sole Proprietorship; 386 --; Miscellaneous Legal and Business Matters; 387 --; Work with a First-Class Lawyer; 387 --; 21; Making the Start-Up Decision; 389 --; How Commited Are You?; 389 --; Leaving a Current Employer; 390 --; Stay Fit; 397 --; What if Your Start-Up Fails?; 397 --; 22; Some Final Comments; 405 --; Appendix A.1; Some Colorful Definitions; 409 --; A Foreign Language Test; 413 --; Appendix A.2; Resources Available to Start-Up Entrepreneurs; 415 --; Entrepreneur and Mentoring Organizations; 415 --; Organizations for Women; 416 --; Professional Services Organizations; 417 --; The Small Business Administration; 419 --; Venture Financing; 420 --; Human Resources and Equity Compensation; 421
ER  -