TY  - BOOK
AU  - Kimball,Cheryl
AU  - Van Gelder,Joni
TI  - Entrepreneur magazine's ultimate book of sales letters: customize your letters, memos, E-Mails and presentations with the enclosed CD-ROM 
SN  - 9781932531756 (alk. paper)
AV  - HF5730 .K48 2007
U1  - 658.8/1 22
PY  - 2007///
CY  - [Irvine, Calif.]
PB  - Entrepreneur Press
KW  - Sales letters
KW  - Handbooks, manuals, etc
KW  - Commercial correspondence
N1  - Basic sales/planning strategy -- Sales letter style -- Sales letter basics -- Fax/memo/email basics -- Letters of introduction -- Letters of prospects -- Letters requesting a sales appointment -- Cover letters -- Sales proposal letters -- Follow-up -- Sales letters -- Customer service letters -- Letters, emails, and memos for sales management -- Letters for promotion to support sales -- Letters to third parties -- International sales letters -- Appendix: Proofreading practice
N2  - With 1.001 sample documents, this book goes beyond typical sales templates; it offers communication customized specifically for you. It details how to use a complete letter-oriented strategy, covering a variety of communication types, topics, and approaches to selling
UR  - http://catdir.loc.gov/catdir/toc/ecip079/2007002748.html
UR  - http://catdir.loc.gov/catdir/enhancements/fy0710/2007002748-b.html
UR  - http://catdir.loc.gov/catdir/enhancements/fy0710/2007002748-d.html
ER  -