Entrepreneurship /
Robert D. Hisrich, Michael P. Peters, Dean A. Shepherd.
- 8th ed.
- New York : McGraw-Hill/Irwin, c2010.
- xxi 602 p. : ill. ; 27 cm.
Includes bibliographical references and index.
This text is designed to instruct students on how to formulate, plan and implement a new venture. Students are exposed to descriptions of how to embark on a new venture in a logical manner, with actual case studies and entrepreneur profiles. The material is also supported by Internet resources.