Entrepreneurship : successfully launching new ventures /
Bruce R. Barringer, R. Duane Ireland.
- 3rd ed.
- Upper Saddle River, N.J. : Prentice Hall, c2010.
- 608 p. : ill. (chiefly col.) ; 28 cm.
- Prentice Hall entrepreneurship series .
- Prentice Hall entrepreneurship series. .
Includes bibliographical references and indexes.
'Entrepreneurship' takes students on the entire journey of launching a new business venture, placing a unique emphasis on the front end of the entrepreneurial process.