The essentials of corporate communications and public relations.
- Boston, Mass. : Alexandria, Va. : Harvard Business School Press ; Society for Human Resource Management, c2006.
- xix, 311 p. : ill. ; 24 cm.
- The business literacy for HR professionals series .
- Harvard business literacy for HR professionals series. .
Includes bibliographical references (p. 285-292) and index.
Corporate Communication and the HR Professional: The HR Professional's Role in the Communication Function What Is Corporate Communication? Human Resources and Corporate Communication Leveraging Chapter Insights: Critical Questions Communication Fundamentals: The Basics of Corporate Communication Understanding Audiences Selecting the Appropriate Source Creating Appropriate Messages Selecting Appropriate Channels Planning Appropriate Timing Leveraging Chapter Insights: Critical Questions Developing an Integrated Corporate Communication Strategy: A Strategic Approach to Corporate Communication The Importance of an Integrated Communication Strategy How to Build Your Corporate Communication Strategy The Communication Audit Integrating Corporate Communication and HR Strategies Leveraging Chapter Insights: Critical Questions Communication Research, Measurement, and Evaluation: The Use of Research in the Communication Process The Value of Measurement What Can Be Measured-What Should Be Measured Common Research Methods Research Isn't Always the Answer Leveraging Chapter Insights: Critical Questions Communicating with External Audiences: The Communication Needs and Requirements of Various External Audiences Customers and Consumers The News Media Investors Governmental Bodies and Officials The Community at Large Leveraging Chapter Insights: Critical Questions Communicating with Employees: Strategies and Tactics for Communication with Internal Audiences Employee Communication as a Process Addressing the Challenges of Effective Employee Communication Developing an Employee Communication Strategy Meaning Through Measurement Special Opportunities in Employee Communication Techniques for Effective Employee Communication Leveraging Chapter Insights: Critical Questions Issues Management and Crisis Communication: Dealing Proactively and Effectively with Issues and Crises Issues Management Crisis Communication Anticipating and Preparing for a Crisis How to Communicate During a Crisis Advice for Handling Issues and Crisis Communication Leveraging Chapter Insights: Critical Questions Developing and Implementing Communication Plans: A Process for Developing Effective Communication Plans Types of Communication Plans Steps to Develop and Implement a Communication Plan A "Planned Response" to Communication Requests Leveraging Chapter Insights: Critical Questions Tools of the Trade: The Use and Benefits of Various Communication Tools Verbal Communication Tools Written Communication Tools Electronic Communication Tools Leveraging Chapter Insights: Critical Questions Selecting the Appropriate Tool: Guidelines for Selecting the Right Tool for the Right Purpose The Objective The Audience The Culture Multiple Times-Multiple Ways HR and the Intranet Leveraging Chapter Insights: Critical Questions Handling Challenging HR Communications: Insights for Dealing with Common yet Challenging Communication Situations Communicating Pay Communicating Health Plan Benefits Communicating with Employees in Remote or Off-site Locations Employee Relocations Corporate Acquisitions and Mergers Downsizing Budget Cuts Leveraging Chapter Insights: Critical Questions Enhancing HR's Communication Competencies: What HR Professionals Need to Know to Ensure a Role in Corporate Communication Communication Skills for HR Professionals Where to Go from Here in Your HR Department Leveraging Chapter Insights: Critical Questions Speech Preparation Tool What to Measure Sample Scoring Sheet for Objective Media Review Diagnosis Tool for Internal Communication Sample Communication Plan Acquisition-Phases and Types of Communication Steps for Conducting Communication Audits Audit Survey Additional Titles from the Society for Human Resource Management (SHRM) About the Society for Human Resource Management 1 1 -- 3 -- 9 -- 22 -- 2 23 -- 26 -- 30 -- 36 -- 38 -- 40 -- 42 -- 3 43 -- 46 -- 48 -- 57 -- 58 -- 59 -- 4 61 -- 64 -- 66 -- 71 -- 76 -- 78 -- 5 79 -- 81 -- 85 -- 92 -- 96 -- 99 -- 103 -- 6 105 -- 109 -- 111 -- 116 -- 117 -- 120 -- 126 -- 130 -- 7 131 -- 133 -- 138 -- 140 -- 144 -- 147 -- 157 -- 8 159 -- 161 -- 162 -- 172 -- 177 -- 9 179 -- 182 -- 184 -- 191 -- 201 -- 10 203 -- 206 -- 207 -- 209 -- 209 -- 211 -- 216 -- 11 217 -- 218 -- 224 -- 226 -- 229 -- 235 -- 240 -- 242 -- 250 -- 12 251 -- 252 -- 257 -- 261 -- Appendix A 263 -- Appendix B 265 -- Appendix C 267 -- Appendix D 269 -- Appendix E 273 -- Appendix F 277 -- Appendix G 279 -- Appendix H 281 -- 291 -- 309.
1591398193 9781591398196
2006007136
Communication in management. Communication in personnel management. Public relations.