Baines, Paul,  1973- <br/><br/>
Essentials of marketing / 
Paul Baines, Chris Fill, Kelly Page. 
 - Oxford :  Oxford University Press,  2013. 
 - xxiii, 413 pages :  illustrations (chiefly color) ;  25 cm 
<br/><br/>Includes bibliographical references (pages 385-386) and index. 
<br/><br/> Building on the outstanding success of Baines, Fill and Page's bestselling textbook, 'Essentials of Marketing' has arrived. This is the must have textbook for students looking to excel in their studies and careers. 
<br/><br/><label>ISBN: </label>9780199646500 
<br/><br/><label>Standard No.: </label>9780199646500 
<br/><br/><label>LCCN: </label>2012277363 
<br/><br/><label>Nat. Bib. No.: </label>GBB279273  bnb 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>016147253  Uk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing.<br/>Marketing<br/>Kommunikationsstrategie<br/>Marketing<br/>Marknadsföring.
<br/><br/><label>LC Class. No.: </label>HF5415  / .B35 2013 
<br/><br/><label>Dewey Class. No.: </label>658.8