TY  - BOOK
AU  - Baines,Paul
AU  - Fill,Chris
AU  - Page,Kelly
TI  - Essentials of marketing
SN  - 9780199646500
AV  - HF5415 .B35 2013
U1  - 658.8 23
PY  - 2013///
CY  - Oxford
PB  - Oxford University Press
KW  - Marketing
KW  - fast
KW  - gnd
KW  - Kommunikationsstrategie
KW  - stw
KW  - Marknadsföring
KW  - sao
N1  - Includes bibliographical references (pages 385-386) and index
N2  - Building on the outstanding success of Baines, Fill and Page's bestselling textbook, 'Essentials of Marketing' has arrived. This is the must have textbook for students looking to excel in their studies and careers
ER  -