Blythe, Jim. <br/><br/>
Essentials of marketing / 
Jim Blythe. 
 - 4th ed. 
 - Harlow, England ;  New York :  FT Prentice Hall,  2008. 
 - xx, 335 p. :  col. ill. ;  27 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> This book aims to give non-specialist students a full understanding of the basics of marketing in a concise and accurate way, whilst remaining user friendly. It is designed to cover all the essential areas of marketing. 
<br/><br/><label>ISBN: </label>9780273717362 0273717367 
<br/><br/><label>LCCN: </label>2008026073 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .B485 2008 
<br/><br/><label>Dewey Class. No.: </label>658