TY  - BOOK
AU  - Proctor,Tony
TI  - Essentials of marketing research
SN  - 0273694944 (alk. paper)
AV  - HF5415.2 .P736 2005
U1  - 658.8/3 22
PY  - 2005///
CY  - Harlow, England, New York
PB  - Financial Times/Prentice Hall
KW  - Marketing research
N1  - Previous ed.: 2002; Includes bibliographical references (p. [559]-576) and index
N2  - 'Essentials of Marketing Research' provides a concise introduction to a subject rapidly evolving, not least through the impact of developments in information technology. New to this edition are qualitative data analysis and marketing decision-support systems
ER  -