Hunger, J. David, 1941-

Essentials of strategic management / J. David Hunger, Thomas L. Wheelen. - 5th ed., Pearson new international ed. - Essex : Pearson, ©2014. - 187 pages ; 28 cm

Includes bibliographical references and index.

Strategic audit of a corporation -- Basic concepts of strategic management -- Corporate governance and social responsibility -- Environmental scanning and industry analysis -- Internal scanning: organizational analysis -- Strategy formulation: situation analysis and business strategy -- Strategy formulation: corporate strategy -- Strategy implementation : organizing for action -- Strategy implementation : staffing and leading -- Evaluation and control -- Strategy formulation: functional strategy and strategic choice.

9781292020907 1292020903

GBB433218 bnb

016481199 Uk


Business planning.
Strategic planning.
Business planning.
Strategic planning.


ENGM502--Engineering Management and Corporate Strategy.

HD30.28 / .H864 2014

658.4/012