Essentials of strategic management : the quest for competitive advantage /
John E. Gamble, Arthur A. Thompson, Jr.
- 2nd ed., International ed.
- New York : McGraw-Hill Irwin, c2011.
- xxxi, 557 p. : col. ill. ; 26 cm.
Includes bibliographical references and indexes.
9780071220811 (pbk.) 007122081X (pbk.)
2009041929
Strategic planning. Business planning. Competition. Strategic planning--Case studies.