TY  - BOOK
AU  - Schroeder,Bernhard
TI  - Fail fast or win big: the start-up plan for starting now 
SN  - 9780814434789
AV  - HD62.5 .S3547 2015
U1  - 658.1/1 23
PY  - 2015///
CY  - New York
PB  - AMACOM - American Management Association
KW  - New business enterprises
KW  - Planning
KW  - New products
KW  - fast
N1  - Includes bibliographical references and index; Introduction: why today's entrepreneurs need to read this book -- The end of business plans -- The new way: the leanmodel framework -- Ideas are great but business models rule -- Lean resources, less is more -- Rapid prototyping, right now -- The whole customer truth -- Entrepreneurs have a new investor : the crowd -- Opportunity is here and everywhere -- Entrepreneurs who tried to fail fast and won big -- If you want to be an entrepreneur, be one -- Recommended reading, my favorites -- Appendix: about the author -- Index
N2  - Argues that entrepreneurs should stick to a "leanmodel" framework -- which allows for going from prototype to market in ninety days -- in lieu of a business plan since today's markets shift so quickly. --Publisher's description
ER  -