Jobber, David,  1947- <br/><br/>
Foundations of marketing / 
David Jobber and John Fahy. 
 - 3rd ed. 
 - Maidenhead :  McGraw-Hill Higher Education,  2009. 
 - xxv, 363 p. :  ill. ;  27 cm. 
<br/><br/> Previous ed.: Maidenhead: McGraw-Hill Educational, 2004. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> This text begins by introducing basic concepts from the ground up, such as the marketing environment, customer behaviour and segmentation and positioning. 
<br/><br/><label>ISBN: </label>9780077121907 (pbk.) 0077121902 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8