TY  - BOOK
AU  - Jobber,David
AU  - Fahy,John
TI  - Foundations of marketing
SN  - 9780077121907 (pbk.)
U1  - 658.8 22
PY  - 2009///
CY  - Maidenhead
PB  - McGraw-Hill Higher Education
KW  - Marketing
N1  - Previous ed.: Maidenhead: McGraw-Hill Educational, 2004; Includes bibliographical references and index
N2  - This text begins by introducing basic concepts from the ground up, such as the marketing environment, customer behaviour and segmentation and positioning
ER  -