TY  - BOOK
AU  - Viney,David
TI  - Get to the top on Google: tips and techniques to get your site to the top of the search engine rankings-- and stay there 
SN  - 9781857885026 (pbk.)
AV  - HF5415.1265 .V56 2008
U1  - 658.8/72 22
PY  - 2008///
CY  - London, Boston
PB  - Nicholas Brealey Pub.
KW  - Google
KW  - Internet marketing
KW  - Internet searching
KW  - Web search engines
KW  - Business enterprises
KW  - Computer networks
N1  - Includes index; Includes bibliographical references and index; Foreword -- Setting the scene -- Step 1. Phrases that pay -- Step 2. Courting the crawl -- Step 3. Priming your pages -- Step 4. Landing the links -- Step 5. Paying for position -- Step 6. Making the map -- Step 7. Tracking and tuning -- Getting to the top -- Index; Electronic version is restricted to subscribing institutions
N2  - "Written in a clear, non-technical, style by a leading expert in SEO (search engine optimization), 'Get to the top on Google' explains techniques and strategies proven to return higher search engine rankings and sales. It addresses all aspects of search engine marketing and includes an assessment of the impact of Web 2.0 on Internet search strategies."--Product description
ER  -