Keegan, Warren J.

Global marketing / Warren J. Keegan, Mark C. Green. - 6th ed., Global ed. - Boston, Mass. ; London : Pearson Education, c2011. - 621 p. : ill. (some col.), col. maps ; 28 cm.

Previous ed.: Harlow: Prentice Hall, 2008.

Includes bibliographical references and index.

9780137042685 (pbk.) 013704268X (pbk.)


Export marketing--Management.

HF1416 / .K443 2011

658.84