Keegan, Warren J. Global marketing / Warren J. Keegan, Mark C. Green. - 6th ed., Global ed. - Boston, Mass. ; London : Pearson Education, c2011. - 621 p. : ill. (some col.), col. maps ; 28 cm. Previous ed.: Harlow: Prentice Hall, 2008. Includes bibliographical references and index. ISBN: 9780137042685 (pbk.) 013704268X (pbk.) Subjects--Topical Terms: Export marketing--Management. LC Class. No.: HF1416 / .K443 2011 Dewey Class. No.: 658.84