Hollensen, Svend. <br/><br/>
Global marketing :  a decision-oriented approach / 
Svend Hollensen. 
 - 5th ed. 
 - Harlow, England ;  New York :  Financial Times Prentice Hall,  2011. 
 - xliii, 756 p. :  col. ill. ;  27 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>The decision whether to internationalize -- Deciding which markets to enter -- Market entry strategies -- Designing the global marketing programme -- Implementing and coordinating the globalmarketing program. 
<br/><br/> Written from the perspective of the firm competing in international markets, this book is developed primarily for undergraduate and graduate courses in global/international marketing. It will also appeal to marketing managers who wish to keep abreast of the most recent developments in the field. 
<br/><br/><label>ISBN: </label>9780273726227 (pbk.) 0273726226 (pbk.) 
<br/><br/><label>LCCN: </label>2010009888 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing.<br/>Export marketing--Case studies.
<br/><br/><label>LC Class. No.: </label>HF1416  / .H65 2011 
<br/><br/><label>Dewey Class. No.: </label>658.8/4