TY  - BOOK
AU  - Hollensen,Svend
TI  - Global marketing: a decision-oriented approach 
SN  - 9780273726227 (pbk.)
AV  - HF1416 .H65 2011
U1  - 658.8/4 22
PY  - 2011///
CY  - Harlow, England, New York
PB  - Financial Times Prentice Hall
KW  - Export marketing
KW  - Case studies
N1  - Includes bibliographical references and index; The decision whether to internationalize -- Deciding which markets to enter -- Market entry strategies -- Designing the global marketing programme -- Implementing and coordinating the globalmarketing program
N2  - Written from the perspective of the firm competing in international markets, this book is developed primarily for undergraduate and graduate courses in global/international marketing. It will also appeal to marketing managers who wish to keep abreast of the most recent developments in the field
ER  -