Lehmann, Donald R. <br/><br/>
Analysis for marketing planning / 
Donald R. Lehmann, Russell S. Winer. 
 - 7th ed. 
 - Boston :  McGraw-Hill Irwin,  c2008. 
 - xii, 299 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780073529844 (alk. paper) 0073529842 (alk. paper) 9780071263634 (pbk.) 0071263632 (pbk.) 
<br/><br/><label>LCCN: </label>2007040349 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.--United States
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .L395 2008 
<br/><br/><label>Dewey Class. No.: </label>658.8/02