Levine, Michael,  1954- <br/><br/>
Guerrilla P.R. wired :  waging a successful publicity campaign online, offline, and everywhere in between / 
 Guerilla PR wired 
Michael Levine. 
 - Chicago :  McGraw-Hill,  c2002. 
 - xxi, 281 p. ;  23 cm. 
<br/><br/> Includes index. 
<br/><br/>Introduction -- Guerrillas in the midst: low-cost P. R. in the Twentieth-First Century -- The web and how to unweave it -- What is Internet P.R.? -- Narrowing down -- Ready, aim... -- ...Fire! -- If you build it, they will come -- Know your prey, or Be the media -- The yellow pages on microchip --Guerrilla my dreams -- Meet the press -- Damage control -- It's going well, now what? -- It's a small world wide web, after all -- Spread those wings and surf! -- A guerrilla quiz -- Conclusion -- Appendix A: The woods are full of guerrillas -- Appendix B: Magilla guerrilla -- Appendix C: Media outlets. 
<br/><br/><label>ISBN: </label>0071382313 (alk. paper) 9780071382311 (alk. paper) 0071382321 (pbk.) 9780071382328 (pbk.) 
<br/><br/><label>LCCN: </label>2001044552 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Industrial publicity.<br/>Corporations--Public relations.<br/>Internet.
<br/><br/><label>LC Class. No.: </label>HD59  / .L483 2002 
<br/><br/><label>Dewey Class. No.: </label>659.2