TY  - BOOK
AU  - Levine,Michael
TI  - Guerrilla P.R. wired: waging a successful publicity campaign online, offline, and everywhere in between 
SN  - 0071382313 (alk. paper)
AV  - HD59 .L483 2002
U1  - 659.2 21
PY  - 2002///
CY  - Chicago
PB  - McGraw-Hill
KW  - Industrial publicity
KW  - Corporations
KW  - Public relations
KW  - Internet
N1  - Includes index; Introduction -- Guerrillas in the midst: low-cost P. R. in the Twentieth-First Century -- The web and how to unweave it -- What is Internet P.R.? -- Narrowing down -- Ready, aim... -- ...Fire! -- If you build it, they will come -- Know your prey, or Be the media -- The yellow pages on microchip --Guerrilla my dreams -- Meet the press -- Damage control -- It's going well, now what? -- It's a small world wide web, after all -- Spread those wings and surf! -- A guerrilla quiz -- Conclusion -- Appendix A: The woods are full of guerrillas -- Appendix B: Magilla guerrilla -- Appendix C: Media outlets
UR  - http://catdir.loc.gov/catdir/description/mh024/2001044552.html
UR  - http://catdir.loc.gov/catdir/enhancements/fy0707/2001044552-b.html
ER  -