Watkins, Alexandra. <br/><br/>
Hello, my name is awesome :  how to create brand names that stick / 
Alexandra Watkins. 
 - x, 98 pages :  illustrations ;  22 cm. 
 - BK business book .
 - BK business book. .
<br/><br/> Includes index. 
<br/><br/>SMILE, the 5 qualities of a super-sticky name -- SCRATCH, the 7 deadly sins -- Domains, strategies, secrets, and silliness -- Creative brief, your brand name road map -- Brainstorming, how to be an idea machine -- Name review, 12 rules for building consensus -- Name changes, pros and cons. 
<br/><br/> "Naming a business or product has always been challenging--and sometimes costly--for entrepreneurs and inventors, but it's one of the most important decisions they have to make. Alexandra Watkins presents a foolproof model that anyone can use to create and evaluate brand names like a pro"-- 
<br/><br/><label>ISBN: </label>9781626561861 1626561869 
<br/><br/><label>Source: </label> Ingram Pub Services, Attn: Benton Tatum 1 Ingram Blvd, LA Vergne, TN, USA, 37086  SAN 631-8630 
<br/><br/><label>LCCN: </label>2014018994 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)<br/>Brand name products.<br/>BUSINESS & ECONOMICS--General.<br/>Brand name products.<br/>Branding (Marketing)<br/>BUSINESS & ECONOMICS / General.
<br/><br/><label>LC Class. No.: </label>HF5415.1255  / .W38 2014 
<br/><br/><label>Dewey Class. No.: </label>658.8/27