Historical research in marketing management /
edited by Mark Tadajewski and D.G. Brian Jones.
- ix, 218 pages : illustrations ; 26 cm.
- Key issues in marketing management .
- Key issues in marketing management. .
Includes bibliographical references and index.
Method and Justification of Historical Research in Marketing -- Historical Perspective in Marketing Management, Explicating Experience / Marketing History Boxing up or Boxed in?: A Short History of the Boston Consulting Group Share/Growth Matrix / An Exercise in Early Modern Branding / History of Marketing Thought -- Marketing and Conflicting Dates for its Emergence: Hotchkiss, Bartels, the `Fifties School' and Alternative Accounts / Parallel universes and disciplinary space: the bifurcation of managerialism and social science in marketing studies / Eventalizing the marketing concept / Reading `the marketing revolution' through the prism of the FBI / Scientific marketing management and the emergence of the ethical marketing concept / Towards a history of critical marketing studies / Nico J. Vink -- (Management Practice) -- Robin Wensley -- Ruth Herman -- Michael Enright -- Chris Hackley -- Mark Tadajewski -- Mark Tadajewski -- D.G. Brian Jones -- Mark Tadajewski.
This collection of articles deal with marketing history and the history of marketing thought, placing these subjects within a marketing management context. Topics include the history of the Boston Consulting Group’s growth-share matrix, branding, the emergence of marketing schools of thought, managerialism, the marketing concept, relationship marketing, scientific management and marketing, and critical marketing studies.