TY  - BOOK
AU  - Tadajewski,Mark
AU  - Jones,D.G.Brian
TI  - Historical research in marketing management
T2  - Key issues in marketing management
SN  - 9780415724630
AV  - HF5415 .H545 2016
U1  - 658.8009 23
PY  - 2016///
CY  - London, New York
PB  - Routledge
KW  - Marketing
KW  - History
KW  - Philosophy
KW  - fast
N1  - Includes bibliographical references and index; Method and Justification of Historical Research in Marketing --; Historical Perspective in Marketing Management, Explicating Experience; Nico J. Vink --; Marketing History; (Management Practice) --; Boxing up or Boxed in?: A Short History of the Boston Consulting Group Share/Growth Matrix; Robin Wensley --; An Exercise in Early Modern Branding; Ruth Herman --; History of Marketing Thought --; Marketing and Conflicting Dates for its Emergence: Hotchkiss, Bartels, the `Fifties School' and Alternative Accounts; Michael Enright --; Parallel universes and disciplinary space: the bifurcation of managerialism and social science in marketing studies; Chris Hackley --; Eventalizing the marketing concept; Mark Tadajewski --; Reading `the marketing revolution' through the prism of the FBI; Mark Tadajewski --; Scientific marketing management and the emergence of the ethical marketing concept; D.G. Brian Jones --; Towards a history of critical marketing studies; Mark Tadajewski
N2  - This collection of articles deal with marketing history and the history of marketing thought, placing these subjects within a marketing management context. Topics include the history of the Boston Consulting Group’s growth-share matrix, branding, the emergence of marketing schools of thought, managerialism, the marketing concept, relationship marketing, scientific management and marketing, and critical marketing studies
ER  -