TY  - BOOK
AU  - Romaniuk,Jenni
AU  - Sharp,Byron
TI  - How brands grow
SN  - 9780195596267
AV  - HF5415.1255 .R574 2016
U1  - 658.8/27 23
PY  - 2016///
CY  - South Melbourne, Victoria
PB  - Oxford University Press
KW  - Branding (Marketing)
KW  - Marketing
KW  - Brand name products
KW  - Management
KW  - fast
KW  - Marketingmanagement
KW  - swd
N1  - Includes bibliographical references (pages 223-233); How Brands Grow; Byron Sharp and Jenni Romaniuk --; Target the (Whole) Market); Byron Sharp and Jenni Romaniuk --; Where New Customers Come From; Byron Sharp and Jenni Romaniuk --; Building Mental Availability; Jenni Romaniuk --; Leveraging Distinctive Assets; Jenni Romaniuk --; Achieving Reach; Jenni Romaniuk --; Word-of-Mouth Facts Worth Talking About; Jenni Romaniuk and Robert East --; Building Physical Availability; Magda Nenycz-Thiel, Jenni Romaniuk and Byron Sharp --; Online Shopping...Is It Different?; Magda Nenycz-Thiel and Jenni Romaniuk --; New Brands and Acquiring New Buyers; Jenni Romaniuk and Byron Sharp --; And Finally, a Bit of Luxury; Byron Sharp and Jenni Romaniuk
N2  - "This book is about the fundamentals of buying behaviours and brand performance--fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity."--Jacket
ER  -