TY  - BOOK
AU  - Jolles,Robert L.
TI  - How to change minds: the art of influence without manipulation 
SN  - 9781609948290
AV  - HF5438.8.P75 J667 2013
U1  - 302/.13 23
PY  - 2013///]
CY  - San Francisco
PB  - Berrett-Kohler Publishers
KW  - Selling
KW  - Psychological aspects
KW  - Change (Psychology)
KW  - Decision making
KW  - Influence (Psychology)
KW  - fast
N1  - Includes index; Changing minds, changing lives -- Inside the minds of those you are changing -- Establishing trust -- The blueprint for changing minds -- Committing to change -- Initiating change -- "I object!" -- How to change your mind
N2  - Jolles draws on his successful sales background and decades of research to lay out a simple, predictable, and ethical process that will enable you to lead others to discover for themselves what and why they need to change
ER  -