TY  - BOOK
AU  - Finch,Brian
TI  - How to write a business plan
T2  - Creating success
SN  - 9780749475697
AV  - HD30.28 .F562 2016
U1  - 658.4/012 23
PY  - 2016///
CY  - London, Philadelphia
PB  - Kogan Page
KW  - Business planning
KW  - Business writing
KW  - New business enterprises
KW  - Planning
KW  - Small business
KW  - fast
KW  - BUSINESS & ECONOMICS / Business Writing
KW  - bisacsh
KW  - BUSINESS & ECONOMICS / Careers
KW  - BUSINESS & ECONOMICS / Entrepreneurship
KW  - BUSINESS & ECONOMICS / Strategic Planning
KW  - SELF-HELP / Personal Growth
N1  - Introduction -- The structure of the plan -- Summary -- The business background -- The market -- Operations -- Management -- The proposal -- The forecast -- Financial information -- Risks -- Legal issues and confidentiality -- Selling your business -- Improve performance with a business plan -- Using business plans for bidding -- Appendices: The confidentiality letter ; Reconciling profit and cash flow ; The cash forecast
N2  - "Starting with the premise that there's only one chance to make a good impression, How to Write a Business Plan covers all the issues involved in producing a business plan -- from profiling competitors and forecasting market development, to the importance of providing clear and concise financial information. It also offers advice on how to present your management skills and experience and how to effectively communicate your strategic vision. The fifth edition includes new information on crowd funding, online retailing, and digital marketing, and producing cash and profit forecasts."--Amazon website
ER  -