TY  - BOOK
AU  - Trott,Paul
TI  - Innovation management and new product development
SN  - 9780273736561
AV  - HD45 .T76 2012
U1  - 658.5/75 23
PY  - 2012///
CY  - Harlow, England, New York
PB  - Financial Times/Prentice Hall
KW  - Technological innovations
KW  - Management
KW  - Industrial management
KW  - Product management
KW  - fast
KW  - Technische vernieuwing
KW  - gtt
KW  - Productontwikkeling
KW  - Vernieuwing
N1  - Includes bibliographical references and index; Innovation management : an introduction -- Economics and market adoption -- Managing innovation within firms -- Innovation and operations management -- Managing intellectual property -- Managing organisational knowledge -- Strategic alliances and networks -- Management of research and development -- Managing R & D projects -- Open innovation and technology transfer -- Product and brand strategy -- New product development -- Packaging and product development -- New service innovation -- Market research and its influence on new product development -- Managing the new product development process
UR  - http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780273736578
ER  -