Innovation management and new product development /
Paul Trott.
- 4th ed.
- Harlow, England ; New York : Financial Times/Prentice Hall, 2008.
- xxvii, 581 p. : ill. ; 25 cm.
Includes bibliographical references and index.
This is an ideal introduction to the processes and issues of managing technological innovation and the development of new products. It offers students a contemporary view of innovation management that focuses on the links between groups.