Ouwersloot, Hans. <br/><br/>
Integrated marketing communications / 
Hans Ouwersloot and Tom Duncan. 
 - European ed. 
 - London :  McGraw-Hill,  c2008. 
 - xviii, 523 p. :  ill. ;  27 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780077111205 (pbk.) 0077111206 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.
<br/><br/><label>LC Class. No.: </label>HF5415.123.O89 2008 
<br/><br/><label>Dewey Class. No.: </label>658.802