Pickton, David. <br/><br/>
Integrated marketing communications / 
David Pickton, Amanda Broderick. 
 - 2nd ed. 
 - Harlow, England ;  New York :  Prentice Hall/Financial Times,  2005. 
 - xxii, 761 p., [16] p. of plates :  ill. (some col.) ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>CD-ROM contents: Overview and interactive slide show -- Case studies with Powerpoint presentation and sanple advertisements -- Internet Resource Locator, Route Map, and glossary from the main text. 
<br/><br/><label>ISBN: </label>0273676458 9780273676454 
<br/><br/><label>LCCN: </label>2004047715 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.
<br/><br/><label>LC Class. No.: </label>HF5415.123  / .P53 2005 
<br/><br/><label>Dewey Class. No.: </label>658.8/02