Shimp, Terence A. <br/><br/>
Integrated marketing communications in advertising and promotion / 
Terence A. Shimp. 
 - 8th ed., International ed. 
 - United States ;  United Kingdom :  South-Western/Cengage Learning,  c2010. 
 - xx, 668 p. :  col. ill. ;  28 cm. 
<br/><br/> Previous ed.: Thomson South-Western, 2007.  Includes index.  Formerly CIP. 
<br/><br/><label>ISBN: </label>9780324665314 (pbk) 0324665318 (pbk) 
<br/><br/><label>LCCN: </label>2008939395 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.<br/>Sales promotion.<br/>Advertising.<br/>Direct marketing.
<br/><br/><label>LC Class. No.: </label>HF5415.123  / .S54 2010 
<br/><br/><label>Dewey Class. No.: </label>658.802