International business : the challenges of globalization /
John J. Wild ; Kenneth L. Wild ; Jerry C.Y. Han.
- 5. ed., global ed.
- Boston : Pearson, 2010.
- 507 p. : ill. ; 29 cm.
Globalization -- Cross-cultural business -- Politics, law, and business ethics -- Economic systems and development -- International trade -- Business : government trade relations -- Foreign direct investment -- Regional economic integration -- International financial markets -- International monetary system -- International strategy and organization -- Analyzing international opportunities -- Selecting and managing entry modes -- Developing and marketing products -- Managing international operations -- Hiring and managing employees.