Albaum, Gerald S. <br/><br/>
International marketing and export management / 
by Gerald Albaum, Edwin Duerr. 
 - 6th ed. 
 - Harlow, Essex, England :  Prentice Hall/Financial Times,  2008. 
 - xxvi, 706 p. :  ill. ;  25 cm. 
<br/><br/> Previous ed.: by Gerald Albaum, Edwin Duerr and Jesper Stradskov. Prentice Hall, 2005. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Preface Chapter 1 -- International Marketing and Exporting Chapter 2 -- Bases of International Marketing Chapter 3 -- The International Environment: Culture, Economic Forces, Political/Legal, and Competition Chapter 4 -- Export Market Selection: Definition and Strategies Chapter 5 -- Information for International Market(ing) Decisions Chapter 6 -- Market Entry Strategies Chapter 7 -- Export Entry Modes Chapter 8 -- Nonexport Entry Modes Chapter 9 -- Product Decisions Chapter 10 -- Pricing Decisions Chapter 11 -- Financing and Methods of Payment Chapter 12 -- Promotion and Marketing Communication Chapter 13 -- Handling Export Orders and Supply Chain Management Chapter 14 -- Organization of International Marketing Activities. 
<br/><br/><label>ISBN: </label>9780273713876 (pbk.) 0273713876 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF1416  / .I617 2008 
<br/><br/><label>Dewey Class. No.: </label>658.84