TY  - BOOK
AU  - Albaum,Gerald S.
AU  - Duerr,Edwin
TI  - International marketing and export management
SN  - 9780273713876 (pbk.)
AV  - HF1416 .I617 2008
U1  - 658.84 22
PY  - 2008///
CY  - Harlow, Essex, England
PB  - Prentice Hall/Financial Times
KW  - Export marketing
KW  - Management
N1  - Previous ed.: by Gerald Albaum, Edwin Duerr and Jesper Stradskov. Prentice Hall, 2005; Includes bibliographical references and index; Preface Chapter 1 -- International Marketing and Exporting Chapter 2 -- Bases of International Marketing Chapter 3 -- The International Environment: Culture, Economic Forces, Political/Legal, and Competition Chapter 4 -- Export Market Selection: Definition and Strategies Chapter 5 -- Information for International Market(ing) Decisions Chapter 6 -- Market Entry Strategies Chapter 7 -- Export Entry Modes Chapter 8 -- Nonexport Entry Modes Chapter 9 -- Product Decisions Chapter 10 -- Pricing Decisions Chapter 11 -- Financing and Methods of Payment Chapter 12 -- Promotion and Marketing Communication Chapter 13 -- Handling Export Orders and Supply Chain Management Chapter 14 -- Organization of International Marketing Activities
ER  -