Doole, Isobel. <br/><br/>
International marketing strategy :  contemporary readings / 
Isobel Doole and Robin Lowe. 
 - London ;  Boston :  International Thomson Business Press,  1997. 
 - xv, 400 p. :  ill. ;  24 cm. 
<br/><br/> "Companion to the major text International marketing strategy: analysis, development and implementation by the same authors"--P. [vii]. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>041514454X 9780415144544 0415089859 9780415089852 1861522339 9781861522337 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing--Management--Case studies.
<br/><br/><label>LC Class. No.: </label>HF1416  / .D66 1997 
<br/><br/><label>Dewey Class. No.: </label>658.8/48