TY  - BOOK
AU  - Doole,Isobel
AU  - Lowe,Robin
TI  - International marketing strategy: contemporary readings 
SN  - 041514454X
AV  - HF1416 .D66 1997
U1  - 658.8/48 21
PY  - 1997///
CY  - London, Boston
PB  - International Thomson Business Press
KW  - Export marketing
KW  - Management
KW  - Case studies
N1  - "Companion to the major text International marketing strategy: analysis, development and implementation by the same authors"--P. [vii]; Includes bibliographical references and index
ER  -