TY  - BOOK
AU  - Bones,Chris
AU  - Hammersley,James
TI  - Leading digital strategy: driving business growth through effective e-commerce 
SN  - 9780749473099
AV  - HF5548.32 .B656 2015
U1  - 658.8/72 23
PY  - 2015///
CY  - London, United Kingdom, Philadelphia, PA
PB  - Kogan Page
KW  - Electronic commerce
KW  - Internet marketing
KW  - Strategic planning
KW  - fast
KW  - Digitalisierung
KW  - gnd
KW  - Electronic Commerce
KW  - Electronic Shopping
KW  - Handel
KW  - Online-Shop
N1  - Includes bibliographical references and index; 21st-century markets -- Identifying the e-commerce opportunity -- Putting customers first -- The new marketing model -- The business of e-commerce -- The growth organization -- Leadership in change -- Digital leadership in practice -- The e-commerce leadership model
N2  - As businesses continue to embrace digital tools and technologies to enhance customer engagement and develop digital channels, executives and leaders must understand the drivers of market success, the opportunities for change, and how enhanced leadership capabilities can help drive digital strategies. Digital Leadership explains what makes a digital operation successful and explores how to align organizational structure with wider goals and implement a customer-centric culture that supports multi-channel success. Covering the key digital trends affecting business today, it provides a practical leadership solution to the challenges that executives and leaders currently face in reaching customers through new channels.Including strategies and input from 300 senior executives from major companies, Digital Leadership gives readers the power to drive forward digital strategies and realize the lucrative opportunities for change
ER  -