TY  - BOOK
AU  - Thomas,Christopher R.
AU  - Maurice,S.Charles
TI  - Managerial economics: foundations of business analysis and strategy 
SN  - 9780071221207 (pbk.)
AV  - HD30.22 .M39 2011
U1  - 338.5024/658 22
PY  - 2011///
CY  - New York
PB  - McGraw-Hill/Irwin
KW  - Managerial economics
N1  - Includes bibliographical references and index; pt. I. Some preliminaries. Managers, profits, and markets ; Demand, supply, and market equilibrium ; Marginal analysis for optimal decisions ; Basic estimation techniques -- pt. II. Demand analysis. Theory of consumer behavior ; Elasticity and demand ; Demand estimation and forecasting ; Estimating and forecasting demand for price-taking firms -- pt. III. Production and cost analysis. Production and cost in the short run ; Production and cost in the long run ; Production and cost  estimation ; Linear programming -- pt. IV. Profit maximization in various market structures. Managerial decisions in competitive markets ; Managerial decisions for firms with market power ; Strategic decision making in oligopoly markets -- pt. V. Advanced topics in managerial economics. Advanced pricing techniques ; Pricing multiple products related in production ; Decisions under risk and uncertainty ; Government regulation of business ; The investment decision
ER  -