TY  - BOOK
AU  - Best,Roger J.
TI  - Market-based management: strategies for growing customer value and profitability 
SN  - 9780138133962 (pbk.)
U1  - 658.8 22
PY  - 2009///
CY  - Upper Saddle River, N.J.
PB  - Pearson/Prentice Hall
KW  - Marketing
KW  - Management
N1  - "Pearson international edition"--Cover; Previous ed.: 2005; Includes bibliographical references and index
ER  -