TY  - BOOK
AU  - Pride,William M.
AU  - Ferrell,O.C.
TI  - Marketing
SN  - 9780547167466 (looseleaf ed.)
AV  - HF5415 .P658 2010
U1  - 658.8 22
PY  - 2010///
CY  - Mason, OH
PB  - South-Western Cengage Learning
KW  - Marketing
KW  - Study and teaching (Higher)
KW  - Textbooks
N1  - "Pride-Ferrell Marketing."; Includes bibliographical references and indexes
ER  -