Kerin, Roger A. <br/><br/>
Marketing :  the core / 
Roger A. Kerin, Steven W. Hartley, William Rudelius. 
 - 2nd ed. 
 - Boston, Mass. :  McGraw-Hill/Irwin,  c2007. 
 - xxxiii, 425, G5, cm16, CR2, I28 p. :  ill. (chiefly col.), col. map ;  28 cm. 
<br/><br/>Includes bibliographical references (p. CN-CN16) and indexes. 
<br/><br/> Creating customer relationships and value through marketing --  Developing successful marketing and corporate strategies --  Scanning the marketing environment --  Ethics and social responsibility in marketing --  Consumer behavior --  Organizational markets and buyer behavior --  Reaching global markets --  Marketing research : from information to action --  Identifying market segments and targets --  Developing new products and services --  Managing products, services, and brands --  Pricing products and services --  Managing marketing channels and supply chains --  Retailing and wholesaling --  Integrated marketing communications and direct marketing --  Advertising, sales promotion, and public relations --  Personal selling and sales management --  Implementing interactive and multichannel marketing.  1.  2.  3.  4.  5.  6.  7.  8.  9.  10.  11.  12.  13.  14.  15.  16.  17.  18. 
<br/><br/><label>ISBN: </label>0072999896 (alk. paper) 9780072999891 (alk. paper) 0073215740 9780073215747 0071106863 9780071106863 
<br/><br/><label>LCCN: </label>2005055463 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .K452 2007 
<br/><br/><label>Dewey Class. No.: </label>658.8